Client
Usbek & Rica
Year

2018

Deliverables
Ux analysis
Web Design

Sensory thinking gives more impact to a message

Usbek & Rica

Reworking the U & R site aims to improve user-media interactions while promoting content creation. Increasing user-site interactions is important because today’s media is little more than an online journal. We must therefore take full advantage of the benefits of digital to optimize interactions and increase the sharing and creation of content.

Colors

Primary color

Purple

#6633cc

secondary colors

Orange

#ff9d38

Blue

#1c81e5

Yellow

#ffc41d

Typography

Gotham

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Homepage

In printed media, the text takes precedence over the images. Outside this is not the case that digital media.
Indeed, we observe that the role of the image is no longer simply to inform the consumer, but to immerse him in an experience. The image, painting or photography, has always been a vector of messages. What increases its use today is the watchword that conditions everyone’s life: everything, immediately, faster, more intensely.

According to a study by the UK based SEO firm BrightLocal, online content with images got 94 percent more hits than pages without images. As Erell Le Gall says, the image is the most meaningful language immediately.
The goal is then to immerse the Net surfers in an experiment, to make them want by the image, to call them. As a result, the Home of the site will only consist of superimposed images of titrations thus creating links to the different articles.

Article page

The articles are written in the same way as today. Only the images are highlighted by taking 100% of the width of the page.
On the left is the author sheet and the action buttons that remain in the center of the screen regardless of the height of the scroll. They are constantly available.

The live court

Conferences are quite rare (the last one was in January 2017). However, it is an interesting concept that must be exploited in order to strengthen the link between the users, to retain them and to make the concept of U & R dynamic.
The LIVE Tribunal will allow you to exchange 1 time per week live with the community on a given subject. A subject is announced every Monday and will be discussed on Friday evening. This time allows users to take the time to think about the issue.